The HbbTV Association supports Nordic move to HbbTV 2.0

16th February 2017




The HbbTV Association has welcomed NorDig’s new specification, which marks the Nordic region’s first move from HbbTV 1.5 to HbbTV 2.0.

NorDig – which stipulates the technical specifications for digital TV in Sweden, Norway, Finland, Denmark and Ireland – released specifications earlier this year to back the adoption of HbbTV 2.0.

In response to the NorDig Unified Specification 2.6 release, the HbbTV Association commended the release, which will see the Nordics become the third region to take up HbbTV 2, after the UK and Italy. 

“It is exciting to see a third region begin integration of HbbTV 2 into its products,” said Klaus Illgner, chairman of the HbbTV Association.

“With many broadcasters and content providers already using the ecosystem, it’s important that the industry takes up HbbTV to enable faster growth and delivery of content to consumers.”

The NorDig specifications state that new HbbTV devices that fall under its remit will have until 1st July, 2018 to support HbbTV 2 version 2.0.1.

HbbTV 2 builds on previous versions of the HbbTV specification to provide new functionality in HbbTV terminals, including enhanced dynamic ad insertion support, improved accessibility, seamless cross-device viewing and standardised Ultra HD delivery with HEVC.

By issuing this specification, NorDig is enabling broadcasters, pay TV operators and OTT providers to introduce advanced TV services to consumers.



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