The new members include US internet company Google, European pay-TV broadcaster Sky, Italian public broadcaster RAI, Greek public broadcaster ERT, Italian technology solutions provider Kineton and Chinese consumer electronics manufacturer Skyworth.
“We are excited about these high-profile companies joining HbbTV Association. The continuing strong interest by major market players in our open specifications confirms our approach towards establishing HbbTV as a universal standard for hybrid broadcast and broadband services across all screens,” said Vincent Grivet (TDF), Chair of the HbbTV Association.
As HbbTV is an open standard, it reaches it viewers across different platforms and reception devices, which enables broadcasters to maximise the reach and monetisation opportunities for their interactive services
HbbTV has been adopted in 35 countries worldwide. Over 300 applications on more than 44 million consumer devices are using its specifications to add features such as interactive services, OTT offers or targeted advertising to linear TV channels.
With the latest additions, the HbbTV Association’s membership base rises to 70 companies from all areas of the broadcast and broadband industry.
Source: Digital TV News
