IBC confirms December for 2021 show
What is the plan for the next IBC?
The announcement follows a decision at yesterday’s IBC Partnership Board meeting to move the event from its usual September slot.
“Following a period of industry consultation, the IBC Partnership Board has agreed that December is the best date in terms of safety and industry readiness to engage,” said IBC chief executive Michael Crimp.
“Our conclusion is based on the results of the recent IBC exhibitor and visitor surveys and macro evidence of Europe opening up for business.
“We really value the feedback and candid input of our community — we have always been ‘By the industry, For the industry’, and this ethos continues to guide our daily decision-making process,” Crimp said.
The IBC Industry Survey
Health and safety were highlighted as key factors behind the decision, with the IBC operations team focused on creating a safe environment that participants can trust.
Over the past few weeks, IBC has surveyed visitors and exhibitors and two thirds of respondents said assurance of robust onsite health and safety protocols would encourage them to attend, with vaccination passport entry by far the most popular measure.
Also, some 86% of survey respondents said they were very likely, and 13% likely to have been vaccinated by December.
Two thirds of respondents already feel they are ready to travel, and a vast majority expect any corporate travel restriction policies to be updated by the end of the summer.
Further, macro trends point to accelerated vaccine roll out and opening of borders across IBC’s core markets over the next six months. EU commission data shows that Europe is now on track to achieve its 70% vaccination target by July 2021, and to significantly surpass this target by December.
Exhibitor and visitor feedback also shows a keen desire for a live show in 2021; only one in ten of the visitors surveyed said they would not attend a December event.
DTVKit will be exhibiting at the show in December showcasing our new Hybrid White label box. We look forward to seeing our members, partners and new faces!
Source: IBC confirms show dates for 2021
