Global revenues for OTT expected to climb to $129 billion by 2023

Global OTT revenues are expected to reach $129 billion by 2023. This is more than double the $53 billion recorded in 2017, and roughly  $16 billion will be added in 2018 alone.

Of the 138 countries covered in the Global OTT TV & Video Forecasts report, the top five will command 69% of worldwide revenues by 2023. This proportion has decreased from 73% in 2017; revealing that the rest of the world will grow at a faster rate. OTT revenues will exceed $1 billion in 17 countries by 2023; up from 10 countries in 2017.

Source: Digital TV Research

The Principal Analyst at Digital TV Research, Simon Murray, commented: “No prizes for guessing that the US will remain the dominant territory by some distance. However, its share of global revenues will fall from 43% in 2017 to 37% by 2023. We forecast that revenues in the US will more than double between 2017 and 2023 – adding nearly $25 billion to reach $48 billion.”

Over the same period, China will also add a significant sum of money – $17 billion to nearly triple its revenues to $26 billion. China’s share of the world’s total will grow from 16% in 2017 to 20% in 2023.

SVOD [subscription video on-demand] became the largest OTT revenue source in 2016, overtaking AVOD. SVOD’s share of the total will increase from 47% (2017) to 53% (2023). This predicts that SVOD revenues will climb by nearly $44 billion between 2017 and 2023 resulting in the total being $69 billion.

Despite losing market share to SVOD, there is still plenty of growth left in the AVOD sector. AVOD revenues are expected to increase by $27 billion between 2017 and 2023, which will take its total to $47 billion (36% of total revenues).

Source: Digital TV News







Source: Digital TV News



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