HbbTV is an industry standard and a global initiative committed to harmonising the broadcast and broadband delivery of entertainment services to customers through connected TV’s, set-top-boxes and multiscreen devices. The HbbTV Association combines digital broadcasting and internet industry companies, HbbTV has established a standard for the delivery of broadcast TV and broadband TV to the home, through a single UI, resulting in an open platform as an alternative to proprietary technologies. Products and services using the HbbTV standard can operate over different broadcasting technologies, such as satellite, cable, or terrestrial networks.