Hybrid broadcast broadband TV (HbbTV) is a European digital TV standard and has transformed into a global initiative in the last five years. The end goal is to harmonise the broadcast and broadband delivery of entertainment services to consumers through connected TV’s, set-top-boxes and multiscreen devices. This specification is based on elements of existing standards and a variety of web technologies.  


The primary goal of HbbTV is to enhance the video user experience for consumers, this global initiative provides users with a whole host of interactive services via broadcast and broadband networks. HbbTV features incorporate existing specifications from other standards including OIPF, CEA, DVB, MPEG-DASH and W3C.

Catch up TV is a feature of the DTKVit HbbTV solution

Catch up TV

Full EPG


Video on demand

Subtitles is a feature of the DTVKit Android TV solution



Interactive advertising

HbbTV Infrastructure

This diagram shows the infrastructure of HbbTV


HbbTV has been deployed in over 36 countries and powers a total of 44 million devices worldwide. There is a reason why this global initiative is used so widely and that is because of the wide range of benefits that it provides.

Complies with industry standards

HbbTV is not only a global initiative, but it is also an industry standard. It is based on elements of existing standards and web technologies including OIPF, CEA, DVB, MPEG-DASH and W3C.

DTVKit offers a range of support packages through our members, Ocean Blue Software

Faster time to market

Our solution will decrease your time to market to give you a competitive edge. Therefore, you will be able to get a quality product out while your competitors are still developing their solution.

HbbTV gives you access to advanced services

Access to advanced services

Users have access to a variety of advanced services on their TV, via a single device. These advanced features consist of broader content from TV providers - ranging from traditional broadcast TV, video-on-demand and catch up TV.

DTVKit solution is royalty free

Royalty-free model

DTVKit operates a royalty-free business model allowing you to save money, which you can invest in enhancing your end product.

Easy porting is a feature of the DTVKit HbbTV solution

Easy porting

This software allows for easy porting onto client hardware or third party software. This results in saving you time, meaning you can invest your time into other beneficial areas.

Simple fee structure

Here at DTVKit, we like to keep things simple that is why we have a simple fee structure where there are no hidden costs along the way. Our pricing is a one-off joining fee of $15,000, and then $15,000 to be paid annually.