Hybrid broadcast broadband TV, HbbTV for short is a European digital TV standard and has transformed into a global initiative in the last five years. The end goal is to harmonise the broadcast and broadband delivery of entertainment services to consumers through connected TV’s, set-top-boxes and multiscreen devices. This specification is based on elements of existing standards and a variety of web technologies.
Catch up TV
Video on demand
HbbTV has been deployed in over 36 countries and powers a total of 44 million devices worldwide. There is a reason why this global initiative is used so widely and that is because of the wide range of benefits that it provides.
HbbTV is not only a global initiative, but it is also an industry standard. It is based on elements of existing standards and web technologies including OIPF, CEA, DVB, MPEG-DASH and W3C.
Users have access to a variety of advanced services on their TV, via a single device. These advanced features consist of broader content from TV providers - ranging from traditional broadcast TV, video-on-demand and catch up TV.
This software allows for easy porting onto client hardware or third party software. This results in saving you time, meaning you can invest your time into other beneficial areas.