IBC plans to bring the industry together again

IBC is working hard to create a safe and valuable hybrid experience with greater reach than ever before.

What is the plan for the next IBC?

Words from IBC chief executive Michael Crimp; “In the conversations I have with people from across the industry every day, I hear a growing desire to break away from the world of Zoom and come together again.”


He continues, “Now’s the time to share more information on what a safe IBC2021 experience will be like and to request input from across the community on our plans.


Clearly, circumstances will continue to evolve in the run-up to the event, and we will adjust plans accordingly. However, by giving the whole IBC community a good idea of how IBC2021 is shaping up, we aim to give everyone a reasonable basis on which they can provide feedback.”

The IBC Industry Survey

The survey is an essential part of making visitors feel comfortable about coming to the show. Michael Crimp says, “it’s essential to paint a picture of what the experience is likely to be – based on our plans at the moment. We understand that IBC may be the first big event that many people come to in a long time. It will be a different experience from previous years, with safety in the current climate at the forefront of our planning. We’ve worked alongside The RAI and the City of Amsterdam to develop our approach.”


“Arriving at IBC 2021 will feel like coming to a major sporting event like the Olympics, or an arena concert, where you would pass through security and have your ID and ticket checked at a perimeter fence.”


“We’ll have a similar set-up, with multiple entry points where everyone will be checked under Covid health and safety protocols. We’ll be offering the option to use facial recognition for contactless registration and badge pickup. Once inside, you’ll be able to move throughout the RAI, including outside spaces, without further checks. I’m sure many people will be pleased to know that The Beach will be within the perimeter, along with lots of other catering options.”


“We’re very keen to get a broad cross-section of views. I’d like to invite everyone to take part in our industry survey. It should only take a few minutes to complete, and your opinions will be an invaluable part of our decision-making for IBC 2021.”


Have you completed your survey yet? If not follow this link, your opinion matters!


We are planning on exhibiting at IBC this year, to showcase our software and membership! We hope to see you there!



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