Technavio has published a new market research report on the global STB market from 2018-2022
LONDON — The global set-top-box market is expected to post a CAGR of close to 4% during the period 2018-2022, according to the latest market research report by Technavio.
Digitalisation of cable networks is one of the main key factors encouraging growth in this market. Digitalisation has become increasingly popular in several countries – this is because it helps to enhance the quality of cable networks, and helps network operators track the number of subscribers. Furthermore, government regulations mandating the digitization of cable networks in emerging economies have driven the demand for STBs in these counties. The installation of STBs ensures transparency as the government can estimate the number of households that have access to these cable networks. The cable operators are liable to pay taxes for broadcasting content.
This market research report on the global set-top-box (STB) market 2018-2022 also gives a detailed analysis of the most important trend which are expected to impact the market outlook during the forecast period. Technavio classifies an emerging trends as a major factor that has the potential to significantly impact the market and contribute to its growth or decline.
Global set-top-box market: Development of integrated STBs
In this report, Technavio highlights the development of integrated STBs as one of the key emerging trends in the global set-top-box market:
Various TV manufacturers are developing TVs integrated with STBs. These TVs ensure a clutter-free installation as the number of wire sets within a single device is limited. The TVs are designed to integrate a digital satellite tuner; this allows the reception of DTH signal without the need for an external STB. These TVs offer access to online video streaming platforms and social media. Additionally, they offer better storage options with capacities up to 2TB. The integration of STBs will help reduce the signal loss while offering a single remote solution with an intuitive user guide.
“The growing, dynamic consumer base and purchasing power, along with the rapid urbanization and preference for innovative technologies will drive the demand for TVs integrated with STBs. Some of the manufacturers of TVs have included TVs with integrated STBs to their product portfolio,” says a senior analyst at Technavio for research on consumer electronics.
Global set-top-box market: Segmentation analysis
This market research report segments the global set-top-box market by geographical regions (APAC, EMEA, and the Americas). In 2017 APAC was market leaders with a market share of nearly 40%. The market share occupied by this region is expected to increase during 2018-2022.
Source: Digital TV News
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