STB market expected to be worth $30BN by 2024

8th December 2016




A report by Grand View Research has found that the global demand for set-top boxes is increasing significantly due to migrations toward digital TV from analogue TV and compliance with the regulations mandating the digitisation of cable TV.

Grand View adds that with the growing demand for interactive digital entertainment services, the STB industry will present ‘significant, innovative’ and new revenue generation opportunities in the near future. It adds that an emerging trend amongst STB manufacturers is to provide remote control-less mobile-controlled TV operating systems by adopting interfaces developed by companies such as Google, Firefox and Roku. It sees contemporary STBs being employed as content servers, acting as video sources for various devices including other set-top boxes, digital televisions, personal computers and other consumer electronics devices.

The analyst also found that DTT set-top boxes dominate the market, accounting for over a quarter of the global revenue in 2015. It adds that optimum bandwidth usage through DTT is expected to fuel the demand for such STBs. Interestingly, the analyst found that the global market for Ultra HD-compatible STBs was valued over $350 million in 2015 and was set to witness significant growth in the near future, driven by the rising inclination of global population toward Ultra HD video viewing.