Industry

Visually the display comes from the Apple school of design with a range of five colours (Ocean blue, Ceramic white, Racing green, Dusky pink, or Anthracite black) in three display sizes, based on Europe’s most popular sizes, 43, 55 and 65 inch. Ultra HD and Quantum Dot technology between them produce over 1 billion colours. According to Sky’s chief product officer, Fraser Stirling, this means the darks will be darker and the lights lighter, as the TV adjusts to the content and its surroundings.

There are six speakers that support 360° Dolby Atmos sound with powerful built-in speakers and sub-woofer. The UI is an enhancement on the Sky Q look and feel with additional tricks to enhance the product. Voice control is integrated into the set itself as well as the remote, which lights up to highlight individual buttons. Streaming services such as Amazon Prime and Netflix are fully integrated into the guide and if your favourite show happens to appear in series on two different platforms the software will piece them both together. A playlist function neatly gets around not being able to directly record from streaming services.

Certified as carbon neutral, the integration of set-top box and sound bar into the receiving reduces the energy. There is also a reduction in price with the 43-inch display coming in at £649 and 55 and 65-inch models at £849 and £1,049 giving an approximate 30% saving.