11th September, 2025 – Cairo, Egypt and Bristol, UK.

OORO, the first monetised Arabic smart TV platform, is built by the region, for the region and powered by DTVKit, the global shared-source software community behind production-ready software for next-generation TV experiences. Elaraby Group, one of the largest consumer electronics manufacturers in the Middle East and Africa, and Ocean Blue Software (OBS), a trusted partner of the world’s leading Smart TV companies, recently announced the launch of OORO.

OORO represents the next wave of consumer entertainment devices – spanning TVs, set-top boxes, and streaming sticks – designed around the unique needs of audiences across the Middle East and North Africa (MENA) regions. Central to this innovation is DTVKit’s open and collaborative broadcast software stack, empowering OORO to deliver robust and future-ready DVB and hybrid TV solutions across its entire product portfolio.

Being part of the DTVKit community gives OORO access to the collective knowledge, technology, and expertise of a global ecosystem of manufacturers, silicon vendors, and integrators. This collaboration ensures that OORO can focus on delivering its differentiating strengths:

   ● A monetised content and advertising platform that blends Arabic and international entertainment with advanced data-driven services.

   ● Deep regional integration, supporting local broadcasters, operators, and content owners with a reliable route to digital TV distribution.

  ● Consumer devices optimised for affordability and performance, bringing world-class TV experiences to millions of households across Egypt, the Gulf, and beyond.

“Our partnership with DTVKit empowers OORO to combine global broadcast standards with our vision for a truly Arabic-first entertainment platform,” said Ismail Elarab, CEO of OORO. “This collaboration strengthens our ability to provide a scalable, sustainable, and monetised platform for consumers and partners across the MENA region.”

DTVKit’s Managing Director, Amy Cleary said, “We’re delighted to welcome OORO into the DTVKit community. Their commitment to regional innovation and monetised content platforms reflects the very ethos of our foundation – open, collaborative and future-focused. By integrating our broadcast software stack, OORO is not only advancing Arabic-first Smart TV experiences but also reinforcing the global relevance of open standards in emerging markets. This partnership marks a pivotal step in expanding our footprint across the MENA region where the demand for scalable, affordable and locally attuned solutions are accelerating.”

“OBS is thrilled to play a pivotal role in driving OORO forward and, together with DTVKit, to deliver world-class Smart TV technology to the MENA region.”, said Andy Carr, Chief Product Officer at OBS. “This collaboration will not only enhance the TV experience for consumers in the MENA region but also enable a strong foundation for future innovations in Smart TV technology.”

This joint effort underscores the commitment of all three companies to driving innovation and delivering next-generation entertainment solutions to consumers.

We invite you to experience OORO’s groundbreaking platform firsthand at IBC 2025 in Hall 1.D15.